We are a team of sport passionate. Anything will do, from training to the gym, trekking in the jungle, playing soccer to walking to discover a city, we just love it all as long as move.
We have first been concerned by what we ate and what we put on our skin before considering the issue of what we wore. Regarding the planet we try to make educated choices when it comes to our lifestyle.
This is how jadduu was born, a natural activewear company that would put your well being and the environment at the center of our strategy.
We hope you enjoy our collections ! Stay fit
The name jadduu
The name is actually the nickname of the co founders' daughter as when she was born they realized the necessity of a healthy lifestyle and leaving a better world for the next generation. It is usually spelled "jadou", but when they needed a domain name for their e-shop store they could not find it as is and started playing with the letters. The word "jadduu" seemed nice and recalled them of nordic countries that fit perfectly the healthy positioning they wanted for the brand.
There she is not very happy :). The waiter forgot her french fries !
Why is jadduu a hummingbird ?
Let me tell you a story
One day, after a strong storm, a fire started in the jungle. It was raging, and the forest was burning by the second. The animals were scared and paniqued. As they were all running the opposite way, they notice the hummingbird doing a curious routine. He was not flying away from the fire, but going back and forth, holding something in his mouth. As they look closer, they realize it is water.
- Hummingbird, what are you doing? You need to save your life!
- But there is a fire going on, I need to do something!
- You’re never going to achieve anything like this, you are so small!
The hummingbird looked at the other animals confused and said :
- I know, but this is the one and only part I can do.
The legend of the hummingbird is well known in the realm of those who
fight for relieving the planet from human impact. It raises the question of the addition of small actions to create bigger ones.
Outside of the legend, fun facts that fit the brand : they are fast paced, mobile, small, agile and really fast. Hummingbirds are also the only bird species that like insects, collect pollen and help recreate the biodiversity.